Development Team Summer 2016 update – Peter Clarke Director of Development.

Development Team Summer 2016 update – Peter Clarke Director of Development.

Website and Brand

In May we launched the first phase of our new brand, with a new website and a range of new publications.

In 2015 we ran a series of branding workshops to not only capture the thoughts of the staff but also, more importantly, thoughts of people the people who use our service. These workshops gave us a unique insight into how people see us and what we needed to change.

The feedback from the workshops was then collated and used to create the new visual identity of the organisation and the new literature. This was an exciting first step for Swan and gives us a new fresh look.

Capturing the feedback from the people that use our service was essential in ensuring our new brand and communication met their needs. We are excited about our new identity and fresh new look. Our feedback told us that independent advocacy can be a complicated process to grasp and we wanted to make sure our new website and literature made it easier for people to understand the work we do. This is the first stage in our brand evolution and thanks to a generous grant from the Lloyds TSB foundation we are now progressing with the second stage, which is all about widening our communications and making them more interactive and accessible to all.

I would love to hear your thoughts about the new look so please email me at


On Thursday 9th June 2016, Swan Advocacy launched their new Free Dementia Advocacy Service, made possible thanks to generous funding by the Big Lottery. The event was attended by over 50 people from the Health and Social Care organisations from Wiltshire, Somerset and Bath & North East Somerset.

The Dementia Advocacy Service will work with people living with memory loss and in the early stages of dementia to create a ‘Living Well Plan’. The service will support people to record their views, preferences and wishes, either independently, or supported by a volunteer advocate if they would like. Swan will continue to support these people to review and update their plans on a regular basis, so they are kept up to date.

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