Our Vision and Strategy

Learn how we demonstrate commitment to our vision and find out more about our strategy.

In April 2022, we were awarded the Advocacy Quality Performance Mark (QPM) from the National Development Team for Inclusion (NDTi). The QPM is the UK’s only independent quality performance mark for organisations offering independent advocacy; an essential service for people who need support to express their needs and have increased choice and control in their lives.

To gain the QPM, we underwent a rigorous self-assessment process and policy review. This was followed by a structured site visit for NDTi assessors to meet advocates and the people we support.


Our Vision:

A world without discrimination, with true social justice, where people are treated as equals and have influence on the decisions that affect their lives

Our Mission:

To be a fair and inclusive employer, respected by all
stakeholders for delivering high quality, person centred and innovative services that ensure equal access to rights


Our Values:

We will build resilience into our organisation finding innovative ways of working to deliver effective services in a rapidly changing environment.

We will work with all & will engage with our communities to find new ways to support those who are vulnerable and marginalised.

We will make a positive difference wherever we work.

We believe everyone deserves social justice and free access to advocacy.


Our Strategy: Our Intentions

Looking Inward:
Building and maintaining strong foundations in a complex and changing environment

Looking Outward:
Creating the best possible experience for all stakeholders

Looking to the Future:
Creating an attractive ‘unique selling point’ that leads the way to a sustainable future