Meet SWAN’s Leadership Team



Our Leadership Team

Vikki Holloway

Chief Executive Officer

Responsible for providing leadership and overseeing the day to day management decisions to deliver SWAN's strategic plan, and acting as direct liaison between the Board of Trustees and the Senior Management Team. Vikki has a background in housing, policing and leadership and, is a Non-Executive Director of Future Health and Social Care and Bromsgrove District Housing Trust. She is a Fellow of the Chartered Management Institute and a member of the Association of Corporate Governance Practitioners.

When Vikki is not working, she likes to walk in the countryside, practice playing the cello and spending time with her family.

Our Leadership Team

Niki Westerling

Director of Business Development & Marketing

Niki is responsible for business development, marketing, co-production and workforce wellbeing and inclusion. She works with beneficiaries, staff and stakeholders to design, develop and implement new services and projects.

A member of the Chartered Institute of Fundraising and Chartered Institute of Marketing, Niki holds a Diploma in Fundraising. In her spare time she enjoys attending music festivals, hiking with her dog and watching superhero movies.

Our Leadership Team

Kelly Dunn

Director of Finance & Central Support

Kelly is responsible for Finance, Human Resources and IT within the organisation. She works closely with colleagues to develop and monitor service budgets.

A member of the Association of Chartered Certified Accountants (ACCA), in her spare time Kelly likes to spend time with her family and enjoys running.

Our Leadership Team

Jacob Ayre

Head of Services

Jacob is an experienced social care practitioner and trainer having started his social care career 10 years ago at an Acquired Brain Injury rehab, he has managed Outreach Day Services and Supported Living Services for adults with autism and learning disabilities. Working for another advocacy provider he managed volunteer services and was an Independent Advocate providing Care Act Advocacy, Health Complaints Advocacy and being a relevant paid person representative for people under a DoLS. Jacob is a big believer in co-production and peer advocacy, he is always looking at ways to include the people we advocate for in our service design and delivery.

As well as having a young family, Jacob is also a performance art graduate, and likes to be creative in both his work and private life, making films, music and live performance.

Our Leadership Team

Lindsey Burke

Head of Services

Profile being updated.

Our Leadership Team

Claire Gilbert

Training Manager

Claire is responsible for all training and training development for SWAN. She is also the City & Guilds Assessor for the Independent Advocacy Diploma or Certificate for all advocacy staff and volunteers working in advocacy roles for SWAN.

Claire holds the Diploma in Independent Advocacy herself and was previously a Regional manager for SWAN. Claire worked across all statutory advocacy disciplines roles as an Independent Advocate, but made the switch to training and assessment last year. She is passionate about passing on skills and experience to other colleagues for the advocacy role.

When not working, Claire enjoys doing her photography projects and is a published photographer.

Our Leadership Team

Anna Temblett

Volunteer Manager

Anna has been with SWAN since 2018 when she joined as the Mental Health Regional Manager before progressing to Area Manager and onto her new role as Volunteer Manager. As Volunteer Manager Anna is responsible for supporting and managing the induction of Volunteers to all SWAN services.
Before joining SWAN Anna worked within Health and Social Care settings in senior positions and has a wealth of experience supporting people who are unable to communicate their needs and wishes and was a strong advocate for those in her care. Anna has a degree in Management and is trained in Makaton.

Anna ran her own business in sensory story classes for babies and toddlers and still has a passion for aiding children’s development. In her spare time she enjoys going to the cinema, reading a variety of books and upcycling.